Louis Buck
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Whistle Digital

 Whistle Digital came to me with a brief; we work in menswear mostly. Classic menswear. We want to look the part.

Whistle Digital came to me with a brief; we work in menswear mostly. Classic menswear. We want to look the part.

 Why trust a consultancy that looks like they googled image searched ‘ecommerce’ and put a naff font on top for their logo?

Why trust a consultancy that looks like they googled image searched ‘ecommerce’ and put a naff font on top for their logo?

 They were inspired by classic motorbikes and the real meaning of the word ‘gentleman’. The owner had ordered a pair of vintage motorbike overalls for himself and found an incredible hand-beaten old vintage whistle in the pocket. This is how the name came to be.

They were inspired by classic motorbikes and the real meaning of the word ‘gentleman’. The owner had ordered a pair of vintage motorbike overalls for himself and found an incredible hand-beaten old vintage whistle in the pocket. This is how the name came to be.

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 We wanted something that could look like it’d been stitched and had a human interaction to it. Something that looks aged, but modern. The fonts we settled on and the logo options, we felt, achieved all this.

We wanted something that could look like it’d been stitched and had a human interaction to it. Something that looks aged, but modern. The fonts we settled on and the logo options, we felt, achieved all this.

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