Whistle Digital came to me with a brief; we work in menswear mostly. Classic menswear. We want to look the part.
Why trust a consultancy that looks like they googled image searched ‘ecommerce’ and put a naff font on top for their logo?
They were inspired by classic motorbikes and the real meaning of the word ‘gentleman’. The owner had ordered a pair of vintage motorbike overalls for himself and found an incredible hand-beaten old vintage whistle in the pocket. This is how the name came to be.
We wanted something that could look like it’d been stitched and had a human interaction to it. Something that looks aged, but modern. The fonts we settled on and the logo options, we felt, achieved all this.