seedjar-FP.jpg

SeedJar Logo

Branding, Illustration, Typography, Logo design

 

SeedJar

I was approached by a San Francisco based startup to design a logo and character.

The company is called SeedJar and they looked to brand heroes such as Mailchimp, who have a flat and fun style logo mascot, for inspiration. A "japanese beckoning cat incorporated into that kind of style...".

So I got to work, sketching ideas in my book and then, as I love my wacom, straight into Illustrator.

They were fans of my typography work too, so they asked for a script logo to accompany the character.

You can see the final type + character logos, and also my progress on how to got to them.

 

Initial presented sketches

Initial presented sketches

1st revision

1st revision

2nd revision

2nd revision

3rd revision

3rd revision

Final logo design

Final logo design

The first rough sketch the type logo came from.

The first rough sketch the type logo came from.

... Which became this, the final type logo.

... Which became this, the final type logo.