CREATIVE DIRECTION • BRANDING • GRAPHIC DESIGN • ILLUSTRATION
Rich, the owner, was inspired to set up LuckyFox after a visit to New York and seeing all the amazing dive bars, independent deli's and the culture surrounding them.
There's a road in Sheffield that runs parallel to the main commercial high street, but it's atmosphere is the complete opposite. It has alternative bars and independent shops all the way along.
It's where the individuals of Sheffield go, to get away from the herd. This is what Rich wanted to carve a space into.