Louis Buck
cover_!.jpg

Farmdrop Newspaper - The Waste Issue

ART DIRECTION • EDITORIAL DESIGN

 As Design Lead at Farmdrop I oversee and lead numerous projects, including the quarterly newspaper. We have a super talented Art Director/Designer who should take full credit for all the issues so far. For this issue though, they were away on maternity leave so I took the reins.

As Design Lead at Farmdrop I oversee and lead numerous projects, including the quarterly newspaper. We have a super talented Art Director/Designer who should take full credit for all the issues so far. For this issue though, they were away on maternity leave so I took the reins.

 For the latest issue of the Farmdrop newspaper the focus was on waste. Specifically, food waste. The newspaper traditionally has out-the-box thinking when it comes to the front cover (see previous issues).   I came up with the concept of using a food waste bag this time. It starts with the idea and then the best part is figuring out how we achieve the result we want. The photographer and I worked together a lot to come up with the right, striking, look which we then excruciatingly photoshopped.

For the latest issue of the Farmdrop newspaper the focus was on waste. Specifically, food waste. The newspaper traditionally has out-the-box thinking when it comes to the front cover (see previous issues).

I came up with the concept of using a food waste bag this time. It starts with the idea and then the best part is figuring out how we achieve the result we want. The photographer and I worked together a lot to come up with the right, striking, look which we then excruciatingly photoshopped.

IMG_1996.jpeg
 In this issue we decided to have a one-page feature on one producer and their products from a merchandising angle, which wasn’t done before (the newspaper is primarily used as a retention tool rather than for acquisition, hence a less salesy angle). I art directed this shot to compliment the striking packaging and make the whole page striking.

In this issue we decided to have a one-page feature on one producer and their products from a merchandising angle, which wasn’t done before (the newspaper is primarily used as a retention tool rather than for acquisition, hence a less salesy angle). I art directed this shot to compliment the striking packaging and make the whole page striking.

 I also commissioned an illustrator called Josh Callaghan to help with the feature on charcuterie and beer. He is very talented and has since done a lot more work for us after the great response from this issue. Including our latest tube OOH campaign.

I also commissioned an illustrator called Josh Callaghan to help with the feature on charcuterie and beer. He is very talented and has since done a lot more work for us after the great response from this issue. Including our latest tube OOH campaign.

IMG_1998.jpeg