I joined the Farmdrop team in September 2015 when it had only 15 members of staff, there’s now 80. It has been the most challenging and rewarding work I’ve ever done.
Supermarket food nowadays is just seen as a commodity with almost zero traceability. Farmdrop want to change that by working with small scale, local producers who use sustainable and ethical practices. Reconnecting people with their food.
So I work closely with the Product manager and UX to deliver the ambitious roadmap of new tools and features for the platform.
My task throughout is to design visuals, both online through the product and offline, that want to change people’s habits and opinion which is a challenge I’ve throughly enjoyed.
As a startup company, it’s ideas and directions change a lot and that means I have had to be adaptive and multi-disciplinary almost daily. I feel that I thrive in this environment.
“I don’t get to say this very often but I LOVE your super sized cross track ads. Big, clear, relevant and tasty.”
- Richard Reed, Innocent drinks
I work with a hugely talented team of two multi-disciplinary designers, each with their own expertise. I hired them and manage their workload day-to-day. At Farmdrop we have a message to design for - it needs to be human, passionate and informative.
Together, the visuals of the brand has become something we are all proud of, which is the dream really isn’t it.