Farmdrop is an e-commerce start-up that allows you to buy locally sourced food in an ethical and sustainable way. As the lead designer, I lead the design for the iOS app that allows users to shop and discover on the move.
For the iOS app project, I lead on the art direction, UX & UI design. I designed the app from the ground up to be an intuitive, inspiring and simple experience.
We had a focus on ease and convenience. The app needed to be simple to use and inspirational, with brand touch points throughout.
Farmdrop positions itself as a new way of grocery shopping. It was important to let the user feel comfortable browsing and exploring the range. Realising Farmdrop aren’t just Fruit & Veg.
A huge highlight was when we managed to get App of the Day, just before Christmas.